Value of Strategy
Important to many clients is the notion that their website should be built quickly, efficiently, and take into account as many future trends as possible. Yet most of these projects take place in a...
View ArticleWeb Ecology and an Organization's Digital Footprint
As Agentic has built its expertise in working with larger organizations, many items arise that are similar in nature. In many of our clients, the notion of a single website for their organization was...
View ArticleAttention deficit on the web: Appeasing the hunters and gatherers
Much has been made recently about the effects of Internet usage on the brain. Reading web content, according to some, is turning us into a culture of attention deficit disorder sufferers. No longer can...
View ArticleDigital Ecology on NTEN.org
As part of their digital footprint, Mercy Corps, a prominent NGO that acts to alleviate poverty and suffering throughout the world, has seven major websites, including their main site, campaign sites,...
View ArticleDigital storytelling in the awkward years
The structural transition facing traditional media can certainly trigger a lot of anxiety. As a recent journalism graduate, I experienced much of it in J-school, where the prevalent feeling around the...
View ArticleContent is King. Long live Content! Or how your content impacts everything...
Every time we build a new website for an organization, there is an opportunity to think about and discuss content, the written text and photos that an organization presents online. It’s a key piece...
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BC Self Advocacy Foundation Case Study
A recent project that we’ve had a chance to work on was a project for the BC Self Advocacy Foundation. This organization assists people with developmental disabilities to become full participating...
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Why We Still Build Websites
It’s become increasingly clear that a number of firms are changing their work direction to focus more on strategy as opposed to web production. This means they are tackling the first steps of planning...
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White paper: Failure and the Client-Focused Approach
Nobody wants to fail. Failure is something we naturally try to avoid. But what happens when it occurs? As agencies, we don’t often talk about it publicly, but of course we have failures. And within our...
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Web Trends for Social Change Organizations in 2012
On Thursday, November 24, I had the pleasure of hosting a group of social change innovators for a breakfast presentation on top Web Trends for Social Change Organizations in 2012. Despite the early...
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White Paper: Interactive narrative - An emerging form
In a sense, all narrative is interactive. When someone is watching a film or reading a novel, they are interpreting the story and thus co-creating its meaning. Online, an interactive narrative is a...
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Opinion: Facts are meaningless
I recently made a controversial statement during a presentation: facts are meaningless. The audience responded with nervous laughter, probably wondering how to digest this remark. But in our business...
View ArticleWorking with Social Change Orgs
One of the things that we recognize at Agentic is the increased specialization that we have in working with social change organizations. These are typically not-for-profit, but can be government...
View ArticleDoes your website work for you? Not the only question you need to ask.
Does your website work for you? That’s a great question, but that's not the only question to ask. Our clients often come to us with a web redesign project, but they don't just come with one website;...
View ArticleCore Driving Platform
As a digital media agency, our social change business and organizational clients are no longer coming to us with one or two websites, but with a handful or more. We strive to make these sites part of a...
View ArticleA Decade of San Diego Comic Con: The Fall of the Mega-Studio & the...
I fondly remember my first San Diego Comic Con (SDCC) in 2003. It was back when you could still buy a pass on site, get into the main hall without camping overnight, and feel just enough embarrassment...
View ArticleTools of Change
The theme of this year’s Web of Change was “Winning!” and one of the sessions I found most interesting had to do with the tools organizations use to support, promote and manage their work. While ideas...
View ArticleHow to determine your web budget
Sometimes we will receive website requests for proposals from organizations that do not post their budget. This is a problem for us because it makes it very difficult to respond appropriately to the...
View Article10 Search Engine Optimization Tips for Non-Profits
Despite the explosion in social media and other online distractions and communication tools, search remains one of the most common online activities, cutting across all demographics. Young, old, rich,...
View ArticleWhy our methodology is like brain surgery
Imagine that you have the need for a brain surgeon. Horrible I know, but imagine you do for the moment. Then imagine that before your surgery, you said, “Listen, I know my brain pretty well, and I’ve...
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